In this video, I show you how to set up an automated email that delivers your lead magnet using Active Campaign.
Now lets back track a bit and talk about why this is necessary.
When you create a sales funnel, you will typically give away something a value (also called a lead magnet) in return for somebody opting-in and joining your email list.
The way it works is you promote your lead magnet to your target market, then when somebody is interested, they click on your link and are taken to your opt-in page or landing page. Here, they will be asked to provide their email address in order to get your lead magnet.
Once they enter in their email address, they are redirected to a Thank You page, added to your Email List, and sent the lead magnet via an automated email.
I've already shown you how to set up that lead magnet sales funnel (if you missed that, you can watch it here
).
Assuming your sales funnel is ready to go, the next step is to set up the email that automatically delivers the lead magnet to the person that has just opted-in.
In this video, I show you how to do that. Specifically, I show you how to do that using Active Campaign, which is by far my favorite email marketing platform (if you don't have it already, sign up for a free 14 day Active Campaign trial.
LINKS MENTIONED IN THIS VIDEO