Does your business have a large social media following?
If so, have you checked your social media analytics recently?
You probably noticed that only a tiny percentage (maybe 1-2%) of your followers actually see your posts, tweets, and pins.
So why is that?
Well... Facebook, Twitter, Instagram & Pinterest showed all of your posts to your followers, you wouldn't have any reason to pay them for advertising.
So instead, they limit the number of people that see your posts so that you have no choice but to give them advertising money.
This is a big surprise to a lot of the business owners that I speak with. In fact, most business owners think there social media following is way more valuable than it actually is.
Now, I'm not saying there is no value in having a large social media following, I'm just saying that it's not as valuable as you may think...
Because at the end of the day, the social media platforms control your followers. They decide how often your posts get seen and even scarier, they have the ability to shut down your social media pages without any advanced warning.
So what can you do about it?
In short, you need to take back control of your followers. Doing so will allow you to communicate with your people whenever you want... which means more trust, loyalty, and REVENUE!
In this video, I tell you how to take back control of your followers and monetize your social media.
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