Welcome to the Bootstrap Biz Growth! I'm so thrilled that you've made it here and I'm eager to help you grow your business. Since this is the first of many blog posts, I thought it would be beneficial to answer a few common questions so that you can getter a better feel for what we do here at Bootstrap Biz Growth. Sound good?
What the heck is bootstrapping?
According to Wikipedia, Bootstrapping in business means starting a business without external help or capital. Such startups fund the development of their company through internal cash flow and are cautious with their expenses.
This financing approach allows owners to maintain control of their business and forces them to spend with discipline. Bootstrapping allows startups to focus on customers rather than investors, thereby increasing the likelihood of creating a profitable business [1].
We all hear about the big Silicon Valley companies that get millions and millions of dollars from outside investors, but in reality the number of companies that get outside financing are few and far between. If you're like the vast majority of entrepreneurs, then you probably invested a small amount of your own money to start your company, and now you are growing it slowly by reinvesting your profits right back into the business.
This is a great strategy, however, it requires you to closely monitor how you spend your company's money.
What is Bootstrap Biz Growth?
Bootstrap Biz Growth is a company that specializes in helping businesses bootstrap their growth. In other words, we help entrepreneurs and small business owners identify the tools, resources, and strategies that will benefit their business the most - while keeping their spending in check.
At Bootstrap Biz Growth, we research and test hundreds of tools and resources in order to find the ones that are best for businesses that are growing on a budget. We cover the best tools and resources for marketing, communication, accounting and everything in between.
Additionally, we teach strategies that any business owner can adopt in order to grow their business on a budget. The three core strategies that we primarily focus on are marketing, outsourcing, and business automation. We focus on those because we believe they are the three things that are most vital to helping entrepreneurs build a business that gives them both time and money
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Everything that we recommend has been tested over and over again before it lands on our website. Not only do we personally use these tools, resources and strategies, but we've also tested them in hundreds of other businesses over the last 7 years.
Who can benefit the most from Bootstrap Biz Growth?
We tend to get breakthrough results for a very specific type of entrepreneur/small business owner. Those people typically have the following things in common: