Blog Post

How To Create A Lead Magnet That Attracts Prospects & Increases Sales

Eric Evenstad • July 18, 2018

Learn how to create and design a lead magnet that actually attracts prospects and increases sales.

A great lead magnet is something that every business needs if they want to generate more sales from their online marketing efforts. It's the thing that will get people to raise their hands and identify themselves as prospects. It's the thing that will get them to join your email list, allowing you to re-market to them, build trust, prove your expertise and eventually sell to them.

All online marketing starts with the lead magnet, so it's pretty darn important that you knock your lead magnet out of the park.

In this video, I tell you how to do just that. In the video above, I explain:

  • The characteristics that all great lead magnets have
  • The different types of lead magnets that work best
  • How to come up with an idea for your lead magnet
  • How to design a lead magnet that looks great and captures your target market's attention (even if you have zero design skills)

Watch the video, follow along, and create a lead magnet (or a few lead magnets).

Then start testing them. Get them in front of your target market and see if they take the bait.

If they don't, switch it up and try again.

Eventually you'll create a lead magnet that will grow your email list, attract an endless stream of prospects, and increase your sales.


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