2018 Beginner's Guide to Email Marketing With ActiveCampaign
As we've discussed before, email marketing is one the best ways to market your business and increase revenues. In fact, email marketing has a 3,800% ROI according to the Direct Marketing Association... and if you're not good with numbers, I'm here to tell you that that is an insane return on investment.
We've also talked about how to build an email list by adding valuable content upgrades to your most popular blog posts and website pages, as a way to entice people into joining your email list.
Now, we need to talk about the technology behind email marketing. In order to find success with email marketing, you need to have an email marketing platform that has all the necessary bells and whistles....
And if you're just starting out, you probably want an email marketing platform that is affordable.
ActiveCampaign
checks both of those boxes. Active Campaign has the best collection of features for the price of any email marketing platform available (and I've tried almost all of them).
They have a beginner plan that costs just $9/month (for up to 500 email list contacts) and it has all of the features that you'll need to create an effective email marketing campaign.
You can create segmented lists, you can create opt-in forms and pages, and you can create automations that drip emails on new subscribers after they opt-in to your list.
These three features are the most important things that you'll need when it comes to building your email list, adding value to your subscribers, and ultimately generating more sales.
And in this video, I walk you through the entire set up process of your email marketing campaign. You get to watch over my shoulder as I show you how to:
- Sign up for a 14 Free Trial so you can take ActiveCampaign for a test drive
- Create a segmented Email List within Active Campaign
- Create an opt-in form that attracts new subscribers
- Create an email automation that sends emails to new subscribers on a strict schedule after their initial opt-in
After watching this video, you'll have all of the knowledge you need to launch your email campaign with ActiveCampaign and you'll be ready to start building that email list and generating sales.
Links mentioned in this video:
- (Video) 8 Reasons Why Every Business Needs To Build An Email List
- (Video) How To Build An Email List With A Content Upgrade
- 14 Day Free Trial With Active Campaign
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