8 Reasons Why Every Business Needs To Build An Email List

Email marketing is one of (if not the most) effective marketing strategies available to businesses today. It's simple, affordable, and the returns on investment are huge!

Email marketing is perfect for business of all shapes and sizes. It doesn't matter if you sell products or services and it doesn't matter if you're just getting started or you've been in business for 30 years - all that matters is that you start building your email list today so that you can start reaping the rewards of email marketing.

Still not convinced that you should invest in email marketing?

Well, here are 8 different reasons why email marketing is the number one marketing strategy that you should adopt in your business. I explain each of these in more detail in the video, so make sure you take a few minutes to watch it.

1. It's permission marketing. People must opt-in to receive your messages - so they're asking you to send them emails... which means they are waaaaay more likely to read your emails, engage with them, and ultimately buy from you.
2. People check their email every day (and usually multiple times per day), which means your message will get opened and read in a timely matter.
3. Unlike social media, there are no distractions with email. With your Facebook or Instagram posts, you are competing for attention with hundreds of other posts, images, and videos. There are far less distractions with email, which means your message will get the attention it deserves.
4. You own your email list. You can send as many or as few messages to your list as you want. You never have to pay to advertise to your list or worry about companies such as Facebook and Google negatively changing the way you interact with your prospects, followers, and customers.
5. It's a work hard once type of a deal. You can go in and create email automations that drip email messages to new subscribers, allowing you to move them down the sales cycle with no extra work. Just write a sequence of emails once and see the results for years to come.
6. It's extremely cheap to implement. Mailchimp has a free email marketing plan that allows you to build a list of up to 2,000 people at no charge. Or you can try out my favorite email marketing system, Active Campaign... which has tons of bells and whistles that will allow you to take your email marketing game to the next level.
7. It allows you to communicate with prospective buyers as well as current and past customers/clients. You can share your story with them, educate them, and build trust with them - all of which leads to more sales.
8. Email marketing has a HUGE return on investment. According to the Direct Marketing Association, businesses make $38 on average for every $1 spent on email marketing. That's a 3,800% return on investment.

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